Chatbot Developer and Bot Marketing Agency

Chatbots for B2B Communications

Like the vast, unexplored depths of the ocean, chatbots and AI are a relatively new frontier with exciting possibilities waiting to be discovered. Breakthroughs in AI for enriching business to consumer relations have companies jumping into the bandwagon to launch sophisticated bots to provide better customer service. When it comes to leveraging chatbots for business-to-business endeavors, the benefits are equally far-reaching and companies are finding ever more creative ways to engage customers and partners through artificial intelligence.

B2B chatbot use cases can be summarized into four tasks:

Outsourcing. Through machine learning and structured conversations, chatbots make way for cost and time-efficient arrangements and transactions between suppliers. Businesses can easily exchange information, assess their options, make deals, place orders, and pay for supplies faster with chatbots assisting their communication.

Sales and marketing. Chatbots can act as sales and marketing representatives for your business for potential partnerships with other businesses. Sales inquiries need to be taken care of immediately, and since chatbots are always readily accessible and available, no leads will ever be lost. A well-trained sales chatbot can increase brand affinity and reinforce a brand voice.

Education. Chatbots are best used for educating end users of products and services. If your business caters to other businesses then the best way to educate clients about your services would be through a chatbot which can distribute compact, concise, convenient, and relevant information in the form of personal messages which newsletters or press releases cannot accommodate.

Administration. Collect contact information, answer emails, check group chats, post on public boards, schedule meetings and appointments, send messages, and arrange room bookings are just some of the internal and administrative tasks that chatbots can do to facilitate B2B engagement and enhance communication between employees in the same workplace.

So, how else can chatbots improve business to business relations? We can only look to the future and witness what other forms AI and chatbots grow into. Or, you can book a bot demo now and pioneer a new chatbot function for the betterment of business to business undertakings. Alfafusion is the leading chatbot developer and provider in the Philippines that creates chatbots that empower businesses in the age of artificial intelligence.

Digitize your brand and offer instant, automated customer service. Call Alfafusion at +632 2736051 or email digital@alfafusion.com to book a chatbot demo.

How Effective Web Development Can Increase Your Sales

Developing an online store isn’t just about impressive visuals or artsy design. Many online businesses unfortunately focus on this too much and use elements such as flash animations, which can actually slow down a user’s browser, or use color schemes that do not really send the right signals to shoppers. When it comes to web development, a Filipino web developer has to realize that even the smallest of design elements are crucial, and can either work or not to your business’s advantage. From the landing page to the shopping cart, how your website is designed will have a great effect on shoppers, and consequently, on your sales.

Here are 5 ways you can improve your online store’s design in order to turn more visitors into customers.

1. Customers should be able to see their shopping cart at all times

A shopper being able to see his shopping cart information wherever he goes on the site will help him keep track of the items he’s already added to his cart, and assures him that an item was indeed registered every time he added an item to his cart. So, make sure that there is an area on whatever page he goes to where he can see his shopping cart and other check-out information he needs. This makes the transition from shopping to checkout more smooth and easy. Also, make sure that the shopping cart is easy to find. You can make it stand out by giving it contrasting colors from the rest of the page’s color scheme.

2. Make sure your “add-to-cart” button has a direct call-to-action

Did you know that the call-to-action you place on the add-to-cart button has an impact on the response of shoppers? For example, if it says, "Learn More" or "More Details", it has been observed that shoppers aren’t as compelled or bent on buying as compared to when it says, "Buy Now".

Also, take note of one important design element – the color. Make sure to use gentle or soothing colors such as green or blue, instead of colors such as red or orange, in order to bring out a more favorable response from shoppers.

3. Make your product pages appealing and organized

Your product pages should be fixed in a way that when a shopper checks out a page, the product will draw his attention and he’ll be able to see the information he needs to see right away, instead of other less necessary information that may just cause him to lose interest and leave. For example, customer reviews would be better placed at the bottom of the page. Though they are important, they are not exactly the first thing the shopper needs to see. As a shopper, of course what we’d like to be able to see right away is what the product looks like, so the product images should be placed at the very top, and of course with the name, price and description close by.

4. Make navigation as smooth as possible

Spare your shoppers from frustration by making sure that menus can be easily accessed and will provide convenience in going from one page to another or back and forth with ease. Avoid hidden menus but at the same time do not clutter a page with too many buttons for your categories. Design your pages in a way that categories are organized and can be navigated conveniently. Remember to prioritize practicality over aesthetics.

5. Simplify the checkout process

By the time shoppers are ready to purchase, you would want to make the process as quick and easy for them as possible in order to not to make them change their mind or back out. You wouldn’t want to risk losing sales, so make sure to design your checkout page in a way that whatever the customer needs to fill out are already all there in one page – such as their shipping, billing and credit card information. With a single-page checkout, customers will be satisfied with the convenience and would want to keep buying from you, trust us. Taking notice of the small details and simple things like these will definitely go a long way in giving your online store the conversion rates you desire.

How to Make Your Website SEO Friendly

Web design isn’t just about designing your website for your target audience. It is also important to design it for search engines – meaning designing it in a way that these search engines would take notice of your site and find your content to be deserving of a high ranking on their results pages. With the help of a digital agency Philippines, here are 5 ways you can make your website SEO-friendly by taking web design, SEO and internet users into consideration and trying to understand how they work together.

1. Make your content easy to read and your links distinguishable

As you design your website, make sure to layout your content and images in a way that will draw users to consume them. Links are also important so make them stand out by giving them a distinct feature from the rest of the text. This will help your users easily click on them, helping lead to better SEO results.

2. Have a quick load time

This is a given as who wants to have to wait for a site to load? Even if it’s actually only a few seconds, a few seconds equate to ages for a user with a shorter-than-usual attention span when on the internet. Want to make a good impression on your visitors and make them stay on your site? Have a real snappy load time. This gives you a good impression on search engines as well, again leading to better SEO results.

3. Ensure clean code

This will also ensure that search engines will be able to check crucial aspects of your website which can lead to being given a higher ranking on their results pages. Neglect this and you run the risk of being overlooked.

4. Provide great content

Content that’s not only search engine optimized, with relevant keywords and meta tags, but provides must-read material as well is a great way to attract traffic to your site. A great practice is to put up a blog section on your website where useful and interesting articles are offered. Keep in mind – ‘content is king’.

5. Optimize your URLs as well

URLs are not only helpful in enabling a user to have an idea about what he/she can find on a page, they are also helpful in making your website rank as search engines also crawl them, along with the content of your website.