Chatbot Developer and Bot Marketing Agency

Introducing Anna of Nestlé; Alfafusion’s Newest Health Bot on Messenger

We all have different ways and ideas on how to make wellness a part of our daily lives – whether it be through healthy eating, regular exercise, getting enough sleep, or taking precautions to prevent getting sick or developing diseases. With Anna, you can take these ideas and turn them into goals – goals that you can accomplish day by day to form a healthy lifestyle through Nestlé Wellness Club’s Healthy Habits Programs.

First Anna gets the user’s BMI, finds out their wellness goals, analyzes their waist size, and then suggests a program based on her findings.

Users can choose from four Healthy Habits Programs (Age Well Habits, Sexy Me Habits, Smart Carbs Habits, and Heart Healthy Habits) and within 21 days, Anna will send them daily wellness advice, reminders, and healthy recipes to help them practice different healthy habits that will allow them to:

– Prioritize their heart health,

– Eat better,

– Promote healthy aging, or

– Achieve a healthy weight.

Anna also has a calendar and activity tracker which users can use to make sure they are following and keeping their habits. Daily goals and recipes are unlocked as the user progresses into the 21 days of their chosen program.

As if being a Healthy Habits Adviser and motivating users to learn and develop healthy habits isn’t enough, Anna also answers nutrition-related questions in her Wellness Tips section and even responds to greetings and makes small talk!

With an initial target of 500 users for its launch on April 1, 2019, Anna doubled its numbers only on the first day, with 700 being subscribers from a total of 1000 users, making this collaboration between Alfafusion and Nestlé a major success.

Say hi to Anna and hear her advice on how you can live a healthier life!

Want an Anna of your own? Book a bot demo with us for a helpful and handy chatbot just like Anna! Call us at 09171688849 and send an email to digital@alfafusion.com.

Here’s How Easy Booking Your Courier Services With a Chatbot Can Be

Booking courier services online is supposed to be the easy way out of sending a package, but with outdated and unresponsive websites that most courier companies have today, booking online might just turn out to be more than what you’d bargained for. Thankfully, today’s technology provides us with chatbots that can help deliver the swift, secured, and personalized express services that courier companies owe their customers. Here’s how a courier booking bot can make sending packages as easy and convenient as sending a text message:

Effortless booking

Chatbots make way for painless booking through a conversational interface. The bot would simply ask for the package dimensions, pick-up point, and delivery address and then propose a pick-up time and date. Once all transaction details are set, the bot will prompt the user to make use of an in-app payment system (can be preset within the bot) or choose a cash upon pick-up option.

Instant customer service

Programmed to accurately detect and react to user intent upon triggering, chatbots can entertain questions on the spot so customers can get the information they need right away and no longer have to search for answers on a website. The chatbot can also address issues as well as connect customers to a live agent so problems are immediately solved. The more efficient your customer service is, the better the user experience you provide online.

Real time tracking

With a chatbot, customers will be able to track every step in their package’s journey. From pick-up to delivery, customers can request a status check through the bot. The bot can also send alerts and push notifications so customers can monitor any delays or reroutings. This way, customers can really keep an eye on their packages.

Feedback gathering

Since they’re based on messaging platforms, chatbots can get close to customers in a way that brands usually can’t. Upon delivery of a package, the bot can casually start a conversation with the customer and ask for their feedback. This makes consumer research and quality assurance less burdensome for your courier company.

Want more customers to book your services? Then book a bot demo with us! Alfafusion currently leads the chatbot development and marketing industry in the Philippines – with 20 years of building smart, serviceable bots for large-scale businesses.

6 Ways Chatbots Provide Quality Customer Service for Restaurants and Fast Food Companies

The foodservice industry relies heavily on quality customer service to maintain brand loyalty. That said, food brands will benefit massively on chatbots which are an all-in-one tool that enhances a brand’s marketing strategy, helps it get closer to customers, and ultimately steps up its customer service. Here are 6 ways you can manage brand loyalty through quality customer service provided by chatbots:

Personalized menu

Chatbots have the ability to remember orders and learn from customer preferences so every transaction and interaction is targeted and personalized. For example, when a customer orders a burger once, your bot will remember this and suggest other burger meals the next time they order. This does not only let you customize your content but also allow you to upsell and cross-sell your products.

Seamless ordering system

Chatbots can provide a seamless ordering system with a payment plug-in and order tracking feature. Customer orders are automatically sent to the main queue management system for a fast and smooth ordering process. Data recorded from chatbot conversations are encrypted so customers do not have to worry about the safety and security of their purchases.

Consistent customer care

Fast and uncomplicated responses, instant customer service, 24/7 availability, and user-friendliness are just some of the things that chatbots can offer to let you provide excellent customer service to your customers at all times.

Omnichannel deployment

Chatbots can tie all your social media marketing efforts together and follow your customers in all the channels where they spend most of their time online to make way for optimal customer retention.

Consumer research

Your chatbot can monitor, collect, and store data from customer queries, conversations, and transactions to let you identify relevant intel such as customers’ purchasing patterns, what strategies work and what doesn’t, and which products are mostly in demand or searched for.

Flexible branding

Strengthen your branding by giving your chatbot a personality that mirrors your brand and training it to talk to customers with a specific tone, language, and choice of words.

For quality customer service for your brand, book a bot demo with Alfafusion, the Philippines’ pioneer creative technology and digital marketing firm that specializes in building enterprise chatbots.

5 Mobile App Development Mistakes to Avoid

Make no mistake about it, mobile apps are the new way to go if you’d like to propel your business to greater heights. With smart phones and tablets making it easier for users to access the internet anytime, anywhere, developing a mobile app for your business definitely makes it a great idea and one to seriously consider. But, despite its popularity and its ability to pave the way and open doors for your business, one should not be getting into it in haste. Of course, careful planning is needed, and as with any endeavor, one of the ways you can achieve success is by learning from the mistakes of others.

Here are 5 common mistakes to avoid when it comes to treading the tricky path of mobile app development:

1. Failing to make comprehensive considerations in deciding on a platform

As an app developer, one of the most important questions you would have to face is: iOS, Android, or Windows? Many developers fail to realize that the platform on which they will be placing their app is a crucial element in its success. That’s why it is important for you to make a thorough evaluation of each option. Make sure not to leave any stone unturned when deciding on a platform. With the many things you will need to consider, it would be best to come up with every possibility and alternative. For instance, you would need to consider your audience – are you planning to publish your app in numerous countries? Consider what is most popular on a global scale. Though iOS may be the popular one in your country, Android is the one that happens to run the show worldwide. If you fail to make this consideration, among many others, the success of your app could surely suffer.

2. Failing to see the differences between mobile and web

If you think that a mobile app is just like a website, albeit on a smaller scale, then we need to make things clear. The two aren’t one and the same thing. They are fundamentally different, and you’ll need to understand their differences in order to build a successful mobile app. Do not make the mistake of thinking that your app should be able to perform just like how your website does, for not only are they different in size, they are also different in functionality and scope.

Though they are different, it doesn’t mean that one is less valuable than the other. For instance, though the mobile app is smaller, one should not underestimate its value as due to this element, it can be easily accessed, even while one is on the go, and its touch screen features make it more intuitive. On the other hand, accessing the web on one’s desktop or laptop computer, with its own advantages, should make you seriously ponder on and answer why a mobile app is necessary to be built for your business in the first place.

3. Failing to plan on the best path to take regarding monetization

Another important question: How to monetize your app? There are different options, such as offering subscription or going free – but with options for purchase. Or you can also just go with in-app advertising. This would be another element in developing a mobile app that you need to devote a lot of time to research on. One way to help you decide? Check out how other apps – the most successful ones – in your genre are monetizing. Look into what they do or how they do things. Learn from the best.

4. Failing to fiercely market your app

No matter how good you think your app is, it would’t matter if people don’t know about it. Remember, as you launch your mobile app, don’t make the mistake of thinking that your app’s sheer amazingness will be able to make a name for itself, even without any marketing efforts. Uh, in a world of thousands of competitors? We think not! Make sure you have an extensive marketing plan with the help of an SEO expert Philippines if you’d like to build awareness and visibility.

5. Doing the beta test for your app yourself

Even if you can do it yourself, it’s best to have other beta testers for your app. They will be able to help you gain a different perspective that will provide you with very useful and helpful information in developing and improving your app, and in making it as user-friendly as possible. Since you are the developer of the app, it’s difficult to see your own flaws, and an outside perspective is the one that can do the trick in making sure that whatever flaws exist are dealt with, ensuring that your app is indeed ready to be launched to the public.