Advertising experts recently came up with a study on market penetration. Amazingly, the research shows that:
– Social advertising reaches more customers and translates to more product or service buy-in.
– Traditional advertising is no longer as effective as it used to be because of new technologies and new customer behavior and preferences
– Word-of-Mouth Marketing still works but the use of Social Media has transformed it into “Instant Marketing”. Good news is now passed on to the next potential buyer instantly through the use of social media networks. No actual chat or conversation necessary between friends, neighbors, or co-workers. All it takes for your company, product, or service to gain “viral marketing chatter” is a photo, text, or video posted on social media.
– Speed spells the difference. To reach 50 million users/viewers/listeners…
Radio took 38 years
TV took 13 years
Internet took only 4 years
But Facebook only needed 9 months to gain 100 Million Users!
Clearly, social advertising trumps traditional advertising on almost all fronts. Decades ago, people had to rely on the Yellow Pages to search for a product or service they needed. These days, the Yellow Pages are used by small kids as a makeshift “stool” to reach for a book or toy on a high shelf. It is no longer an effective platform for advertising.
Social advertising as a platform is real time. It doesn’t need to wait for a potential customer to walk by and notice your billboard. No need to look for blockbuster movies or tv shows to make a wise product placement that hopefully would be seen by the viewer (who could be flipping channels or getting up to get a sandwich during commercial breaks). With social advertising, getting the potential customer’s attention is almost inevitable. Smart phones let you do that.
What Fortune 500 companies already know is that investing in paid campaigns have increased their brand recognition, widened their customer base, and ultimately, improved their bottomline.
Nobody walks around with a radio or TV strapped on the waist. But today, most people can’t live and work without a smartphone. This fact makes social advertising and paid campaigns a more efficient and effective tool for taking your company to greater heights and depths in dominating the market.
Why Social Advertising Slays TV, Radio, and Print
How to Maximize Marketing with Digital Advertising
Making a business work is no longer just about putting up a sign along a high traffic street or putting out ads in the newspaper. If you want the business to succeed, leveraging on the power of digital advertising is simply a must.
Traditional advertising such as ad placement in newspapers, billboards, t.v., and radio still work. But the challenge is the measurement of the impact. It is hard to know immediately if traditional ads have an effect on target customers.
What the best digital marketing agency does differently is that they utilize the speed, scale, and unique engagement features of digital ads to get in touch with, influence, and call customers to take action – that is, to buy a product or service.
Digital advertising is also anchored on analytics, a measurable tool that shows a company or business the impact that an advertising campaign is making in the market.
Not convinced? How about considering the sheer reach of digital advertising.
Let’s look at the numbers.
Statistics show that in 2016, there was already close to 2 billion smartphone users around the world. By end of 2017, the total number of smartphone users could reach the 2.8 billion mark, which is over 1/3 of the world’s total population.
Imagine reaching millions if not billions of customers? That may be far-fetched at first glance, but just take a look at Mark Zuckerberg’s college dorm project: from a few college friends who signed up for an experiment they called “Facemash”, the social media program morphed into “Facebook” which now has 1.86 billion active users.
By tapping into the expertise of a top digital marketing agency, the iconic virtual pet app My Talking Tom has logged more than 5 billion downloads. Did you know that the daily average revenue from My Talking Tom downloads is US$8,669 or at least US$3.1 million a year?
What is your product or service? Are you selling shirts, bags, or shoes? Or do you specialize in website development? Are you an app innovator seeking for better revenue? Whatever your products or services, your strategic advantage is to be found in digital advertising.
True, customers respond to all forms of advertising — whether traditional or digital. People simply respond to a good product or service that is packaged well, appropriately priced, and maybe more impact is created when it is endorsed by a celebrity or trustworthy public figure.
But one thing is for sure: more and more people are using smartphones to buy products and services they need and want.
The wonder of digital advertising is that it empowers your company or business to use various platforms to get your message and product across through the market. Social media, Google, Facebook, and other high-tech, high-impact technology does more for your business and reaches more customers almost instantly on a global scale.
So, when was the last time you used the Yellow Pages to look for a product or service?
5 Pay-Per-Click (PPC) Trends for 2017
In the world of online advertising where technology and customer behaviors are ever-changing, keeping current can be tough. But in order to get the most value for your money, being able to ride the waves of current trends is a part of advertising that you simply cannot ignore. In fact, it should be one of your key strengths. This is also crucial if you’d like to be a step ahead of competitors. When it comes to pay-per-click advertising, here are some of the trends to watch out for this 2017:
1. Video Advertising
Video ads have been huge in 2016, and not only will they be bigger this 2017, they’ll actually be the norm from hereon (if they aren’t already). Compared to search ads, video ads are cheaper, and provide businesses with a wonderful opportunity to connect and interact with customers and prospects on a more personal level. Google, which owns Youtube, also enables businesses to integrate ads with their video campaigns, which is a big help in improving conversions for PPC ads.
2. Look-Alike Audiences
Look-alike audiences are those who have similarities or share common interests with your target market or current customers. They may have the same preferences, or share the same sentiments regarding a particular topic or brand. In light of this, they may be looked at as people who are likely to also be interested in your business. Displaying PPC ads to this kind of audience would also be a great new way to increase conversion rates.
3. Live Data in Paid Ads
You may have started seeing real-time data in ads such as product availability, inventory, dates, times and users from your locality. Thanks to the introduction of new ad features such as ad customizer and Adwords scripts, one can expect to see more live data in PPC ads this 2017.
4. Shopping Campaigns
With the new features Google has added to its shopping campaign, a business can add prices and product ratings to its ads, and further updates has enabled more information to be added such as the availability of products in nearby locations, or number of Twitter followers. This definitely helps in PPC conversions, and businesses can only expect for more features to be added this 2017.
5. Native Advertising
Native ads perform a sort of camouflage wherein it matches the form and style of the platform on which it appears. It is made to appear like it is indeed part of the content, when in fact it is there with the specific intent to promote a product. Its format ranges from images, videos and articles to music, commentaries and other forms of media.