Chatbot Developer and Bot Marketing Agency

Introducing Anna of Nestlé; Alfafusion’s Newest Health Bot on Messenger

We all have different ways and ideas on how to make wellness a part of our daily lives – whether it be through healthy eating, regular exercise, getting enough sleep, or taking precautions to prevent getting sick or developing diseases. With Anna, you can take these ideas and turn them into goals – goals that you can accomplish day by day to form a healthy lifestyle through Nestlé Wellness Club’s Healthy Habits Programs.

First Anna gets the user’s BMI, finds out their wellness goals, analyzes their waist size, and then suggests a program based on her findings.

Users can choose from four Healthy Habits Programs (Age Well Habits, Sexy Me Habits, Smart Carbs Habits, and Heart Healthy Habits) and within 21 days, Anna will send them daily wellness advice, reminders, and healthy recipes to help them practice different healthy habits that will allow them to:

– Prioritize their heart health,

– Eat better,

– Promote healthy aging, or

– Achieve a healthy weight.

Anna also has a calendar and activity tracker which users can use to make sure they are following and keeping their habits. Daily goals and recipes are unlocked as the user progresses into the 21 days of their chosen program.

As if being a Healthy Habits Adviser and motivating users to learn and develop healthy habits isn’t enough, Anna also answers nutrition-related questions in her Wellness Tips section and even responds to greetings and makes small talk!

With an initial target of 500 users for its launch on April 1, 2019, Anna doubled its numbers only on the first day, with 700 being subscribers from a total of 1000 users, making this collaboration between Alfafusion and Nestlé a major success.

Say hi to Anna and hear her advice on how you can live a healthier life!

Want an Anna of your own? Book a bot demo with us for a helpful and handy chatbot just like Anna! Call us at 09171688849 and send an email to digital@alfafusion.com.

6 Ways You Can Use Chatbots If Your Business is Show Business

For a business that has content for commodity and contemporaneity as its currency, the media and entertainment industry could really learn a thing or two about how it can wield chatbots – which also lives on content and being up-to-date – to do its bidding. Here are the 6 different ways you can take advantage of chatbot technology if your business is show business:

Branding

Incorporate your brand in its design and give your chatbot a personality. By making people feel as if they’re talking to Oprah herself or having a sarcastic banter with Deadpool, you create a lasting impression on your consumers. You can weave subtle marketing materials such as jokes, catchphrases, or even movie lines and famous quotes and stimulate a certain mood into your conversations with users so each encounter would be an unforgettable one.

Profile display

Chatbots provide a creative and effective way for you to relay information to anyone who comes looking for it. You can have your chatbot tell your life story or show your local time slot or list all the countries that’ll be having an advance screening of your new film and answer all questions or inquiries accurately through intensive bot training. Since they are also functional 24/7, chatbots can accommodate users right away so that they never leave empty handed.

Delivering news and updates

What better way to announce tours, live shows, breaking news, and other updates to consumers than through chatbots that can send personal messages to all the fans and followers of your music, movie, or TV show and keep them always in the know? Since Facebook Messenger is bigger than Facebook, Instagram, or any other app, having your own chatbot on Facebook Messenger as a celebrity, wrestler, or news cast show gives you the ultimate reach and exposure.

Media streaming

Chatbots are equipped with advanced technology that lets them pull up and send files not just in text but also in audio, video, or graphic format. Users will simply click a button or prompt a command to your chatbot and they can easily and instantly access your latest concert photos, new music videos, or previous episodes of your show; therefore providing them a multidimensional experience.

Personalized engagement

Flexibility and versatility is the bread and butter of chatbot technology. Since people love answering quizzes, you can furnish your chatbot with targeted quizzes, personality tests, and polls to keep your users actively engaged. Fans and followers will definitely flock to your chatbot if they can find out which Stranger Things character they are or if they can test how much they know about Parks and Recreation or if they can vote whether LeBron is better than Jordan. As long as you know what matters to your consumers, then your chatbot can expertly hand it to them.

Sales

Chatbots are terrific sales tools for they are capable of cross-selling and upselling products to users through suggestions and recommendations. Based on a user’s basic profile with their location, interests, and preferences, your chatbot can sell tickets and other merchandise in a timely and relevant manner. For example, John lives in California which is the current stop for your ongoing tour; your chatbot will notify John that you’re in town and that tickets are still available and then it’s one more sold ticket you’ve got going for you.

Bottomline? Chatbots provide competent and innovative ways to promote your brand! So how about booking a bot demo with Alfafusion, the Philippines’ pioneer chatbot builder for “It Brands” and getting a chatbot for your label now? 😏

AI Care for Healthcare: Chatbots as Virtual Assistants for Patients and Health Professionals

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Imagine if every hospital and clinic worldwide made way for transactions that are conversational, personalized, instant, and readily available and accessible to patients and health professionals via their preferred online channels… wouldn’t that change the name of the game for modern-day healthcare? Well, now it can be a reality through artificial intelligence. Chatbots, which are a product of artificial intelligence, can improve today’s healthcare services to satisfy the needs of both patients and health professionals in the digital age. Here’s how:

Assisted self-service for patients – With chatbots, patients can opt for self-service yet be guided by a preset transactional flow. Patients can make, cancel, and reschedule appointments on their own, directly from their device while chatbots process patient registration in the background, paving the way for a more convenient and personalized experience. Additionally, with a conversational interface, chatbots can answer inquiries and FAQs in terms that patients will understand and be comfortable with.

Additional office support – Since chatbots are great for storing information, they can help admin assistants and receptionists with administrative tasks like confirming appointments and recording patient updates as well as coordinating with other hospitals and clinics for scheduling assistance when the place is fully booked.

Professional assistance – Through their capacity for various tasks and commands, chatbots enable doctors, nurses, and other health professionals to take necessary actions right away. Chatbots can provide a quick and easy access to patient records, take note of information, prepare documents, and aid in the process of admitting patients. Chatbots can also help with work scheduling and staff allocation; doctors can use chatbots to check the nurses available for an operation or request for a change of shift for other employees on demand.

It’s the job of technology to create the demand for improvements we never thought we actually needed in our daily lives. That being said, healthcare systems all over the world should acknowledge the demand for service improvements and address the already existing need for fully or semi-automated transactions. Get a learning and service-oriented chatbot to automate your healthcare services. Book a bot demo now with Alfafusion, a premier chatbot developer and provider for big brands and institutions.

8 Ways Chatbots Effectively Market Your Brand

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Marketing is the lifeblood of every business, whether big or small. Marketing efforts get the word out, heighten sales, establish company reputation, and give your business a competitive edge. Since successful marketing approaches are accurately timed, targeted, and focused on consumer benefits, you need a marketing tool that can do all of these while combining the powers of the best marketing channels online. Chatbots can wrap up social media, email, and mobile marketing into one and handle all aspects of your marketing operations. Find out the many ways through which chatbots can take your marketing strategy to the next level:

Redirection. Since chatbots interact with consumers themselves, you can use them to direct people to all your online channels and accumulate website and social media traffic. Once people are where you want them to be, you can turn their inquiries to purchases and drive visitors to become customers.

Information and content delivery. Chatbots are widely used as a go-to source of information because they can handle mass concerns in conversational or customer-friendly terms instead of using the usual computer language or sales pitch. You can feed customers all the information you want by having chatbots serve the right content to your audience.

Ad targeting. Based on data collected from every user, chatbots can accurately reach and target ads at the most relevant consumers. Chatbots can cross-sell through push notifications and send personalized deals, offers, and promotions. This way, you can take care of sales AND marketing at the same time.

Personalized messaging. Chatbots can nurture leads and form intimate relationships with customers. Through customized messaging and personalized conversations with customers, you can foster a familiar environment and make every interaction feel unique to each customer.

Brand representation. With chatbots, you can now have brand presence on messaging apps and reach people in their personal spaces. By having a chatbot represent your brand, you make your business accessible and available to people anytime and anywhere in the world.

Customer engagement. Aside from information and service, chatbots can also provide customers entertainment for a more engaging experience. Chatbots can communicate various spiels from greetings to jokes and hold dialogues with users through natural language processing and machine learning.

Customer data monitoring. Through chatbots, brands can also conduct consumer analysis by tracking and monitoring data from customers, such as purchasing patterns and usage frequency. This gives brands insight on what they need to market more, what they need to market differently, and what they need to redevelop or relaunch.

Feedback gathering. Examining and drawing conclusions from the way customers use and interact with your chatbot can already count as gathering feedback; however, you can use chatbots to directly reach out to your customers and conduct a survey. From there, you can garner critical assessment on how you can improve your brand and its products or services.

From redirection to feedback gathering, it is safe to say that carrying out a marketing plan with a chatbot is way better and easier. Make chatbots a part of your next marketing campaign and book a bot demo now with Alfafusion, a premier digitech marketing company in the Philippines that help businesses effectively market their brands online by designing handy, quality chatbots.

Effective Digital Marketing Strategies of 2018

The internet is a place that has its own civilization. Almost every other new fad and trend we know nowadays originates online so businesses have to adapt their marketing efforts according to the advances in technology. It’s nearly impossible to calculate let alone predict what exactly gets people’s attention, sparks their interest, and causes them to fall out of the edges of their seats. Luckily, we can somehow define and single out the approaches that actually work for and on people online. Check these five digital marketing strategies proven to be most promising as of today:

5. Mobile Marketing

According to comScore, the average person spends approximately four hours on their phones, that’s why it is important to always consider the impact of reaching people where they mostly are – which is on their mobiles. Forbes reports that SMS has an open rate of 98% and up to 90% of people who open the message will read it within three seconds. Mobile-focused marketing strategy creates optimal effect due to its speed, accessibility, readability, visual focus, and flexibility to different types of content consumption. In addition, mobile marketing makes way for the growth of mobile commerce, and Bloomberg projects that by the end of 2017, 60% of e-commerce visits will start on a mobile device.

4. Social Media Marketing

Even way back in 2014, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites, as reported by Hubspot. Social media marketing increases brand recognition, conversion, and brand loyalty due to the interactive or “social customer service” culture between business and consumer that arises in this platform. Aside from the customer relations management that happens in social media, the number of likes and followers on social media also helps build the trust and credibility that people attribute to a brand. Creating social media profiles extends a brand’s web traffic to new visitors aside from people who are already familiar with the brand, making way for richer customer experiences and improved customer insights.

3. Influencer Marketing

The main idea surrounding the use of influencers in digital marketing is that people will more likely listen to and make decisions approved by someone with authority and credibility than take heed of a brand or an unknown person. Based on an influencer marketing study by Tomoson, “51% of marketers believe they acquire better customers through influencer marketing.” Moreover, a research by Nielsen states that 92 percent of people trust recommendations from people over brands, so getting an influencer for your brand means getting the same trust and loyalty of their followers. Choosing an influencer who is relevant to your brand makes more impact than going for an influencer with more followers but with no connection with what your brand is all about.

2. Content Marketing

Content is the heart and soul of any brand, and strategizing content paves the way for a brand to be taken to heart by people. First and foremost, a brand’s content has to be relevant and in-depth; and prioritize quality over quantity. Second, content marketing is not only limited to written copy. The demand for visual content gives marketers more ways to personalize and make compelling content based on their audience. Video content is an integral and perpetual movement in content marketing that is, as Mark Zuckerberg said, a richer way of expressing oneself – which applies to both people and brands. Third, content has to be purpose-driven and focus on having consumers place value on the brand for a satisfying return on investment. Lastly, ephemeral content now makes higher engagement possible, as taught to us by Snapchat.

1. AI Marketing

The rise of Artificial Intelligence validates that the future is now. Even for marketing endeavors, there are a whole lot of things that AI can do. Digital marketer of CITU, Robert Allen explains the important role of artificial intelligence in the customer lifecycle. Reach can be maximized through marketing automation, voice searches, and smart curated content powered by artificial intelligence while chatbots along with predictive customer service culminates the process to conversion and engagement. Through machine learning algorithms, artificial intelligence can measure leads, target ads and prices at the most relevant customers, personalize emails and online accounts and apps, and make accurate predictions about the real world. Artificial Intelligence influences consumers by maneuvering information to be part of their daily routine through real-time push notifications, updates, news, and suggestions based on their “sentiments” and preferences.

To summarize, mobile marketing, social media marketing, influencer marketing, and content marketing can all be ultimately incorporated in and executed by artificial intelligence marketing. Artificial intelligence encompasses all the powerful approaches to digital marketing. To know more about the applications of AI in digital marketing, let Alfa the Chatbot fill you in. Alfafusion is a 20 year-old digitech marketing company in the Philippines that specializes in the use of Artificial Intelligence and Chatbots in digital marketing.

SEO For Your Website

Running an online business isn’t as simple as one may think. With the many other businesses trying to make a name for themselves on the internet, being visible or building awareness for your site would be truly difficult, if not impossible, without the help of Search Engine Optimization (SEO), as well as the help of an SEO agency Philippines. In a world of fiercely intense competition on the internet, SEO is definitely what a business needs to do in order to get ahead in the game.

Simplify Your Website

When we say simple, it does not mean being boring or unappealing, but prioritizing being organized and user-friendly above being impressive in design. Yes, a jazzed up website can stir interest, but when your visitors find out that they would have to go through a myriad of pages and sections or categories just to get to whatever it is they are looking for or need, sorry, not everyone has the patience to go through more confusion, as if life is not complicated and difficult enough. Keep your site simple yet stylish, and make navigation as smooth and easy as can be. You’ll find that not only will people be willing to explore your site, you’ll get to convert them into customers as well.

Don’t forget to place Calls to Action

There are times when people would like to be told what to do, such as when they are being indecisive about something. For instance, when thinking about making a purchase, some people tend to overanalyze things and would appreciate someone just telling them to go ahead and buy it in order to put them out of their misery. Calls-to-action do exactly that, they tell your customers what to do. “Buy Now”, “Place Your Order Now””Add to Cart”, “Proceed to Checkout”. Short phrases yet direct to the point and full of impact. These are all examples of great calls-to-action which definitely prompt the shopper to make a decision now, and to act on it, quick! Without these, your visitors may be forever left going over the idea in their minds and just decide not to buy in the end. With calls-to-action that are clear and concise, give your visitors a nudge to the right decision.

Be Relevant

One important thing to remember when it comes to practicing good SEO? Be relevant. This is indeed one of the best ways to get noticed by search engines and earn you a high ranking on results pages. Make sure to use relevant keywords at all times. You’ll find that it’s not only the search engines that are going to notice, internet users – those who are actually looking for you and what you have to offer, are going to want to check you out as well, and you’ll also have other sites be willing to link back to you.

10 Sites To Use For Sharing Videos

We all know that Youtube reigns supreme when it comes to videos, whether you would like to watch them or share them. And indeed, why post your videos anywhere else when you can upload them on the most popular video-sharing site out there? But if you have an online business, such as a digital marketing company Philippines, you know you can’t just stick to one if there are other avenues out there where you can also promote yourself. As a business, you know you’ve got to make the most of the opportunities in order to get ahead in the game. Being present in all channels gains you a wider audience, giving you maximum exposure, and the more exposure you have, the more you’ll be able to build visibility and awareness for your business. So, aside from Youtube, what other video-sharing sites can you use which you know your business will also get to benefit from?

In order to gain the best SEO results, make sure to upload your video/s individually on each site on the list, and come up with different titles and descriptions for a video on each site, targeting different keywords. Even if it’s just one and the same video, search engines will index them separately and provide them as individual results. Now that’s a strategy!

6 Ways To Optimize Your Facebook Page

Facebook has definitely become not just a social media platform for individuals, but a great and effective marketing tool for businesses as well. Thru it, businesses get to gain awareness for their brand and products/services via shares and likes, but it is also important to optimize your Facebook page in order to gain maximum exposure and get the traffic you desire for your website. How to do it? Here are some ways:

1. Make Your Facebook Name Ring

What’s in a name? Well, for SEO and for social media marketing Philippines, it matters a lot. So, it’s important for you to think long and hard about this one for once you’ve decided on a page name, there’s no turning back. You have to stick to it for when it comes to SEO, renaming isn’t ever good. Make it something appealing and something likely to stick to other people’s minds as well. In other words, make sure it sounds legit.

2. Incorporate Your Business Name into Your URL Name

Yes, search engines also look at the URL, so make sure yours includes the name of your business, or any other words or terms related to it. You are able to pick a username as long as you already have a hundred fans on Facebook, so once you do so you can just go to http://facebook.com/username and go ahead and change it to one that would help your site rank in search engines.

3. Place Keywords on the “About” and “Info” Sections

As you fill in the “About” and “Info” sections on your Facebook page, make sure to insert keywords in your descriptions. You should also include your business address as well as the link to your website so that your business can appear in local searches.

4. Don’t Undervalue Photo Descriptions

Since Facebook is also a great platform for sharing photos, make sure to add descriptions to these with, of course, keywords for your brand. Use these keywords as much as you can as you place captions on the photos. As these photos are shared, so will the keywords work their way to earning a high search engine ranking for your site.

5. Insert Keywords In Your Status Updates

You’ve already inserted keywords in the business description sections and photo captions, how much more can you insert them in your status updates! In this section, you can share link-bait items from your website, which provides you a great way to drive traffic to it. Include keyword-enriched text to the post, but keep it short and enticing enough to make them want to learn more or keep reading and click on the link.

6. Use Notes and Discussion Boards

Search engines also index the content on notes and discussion boards on Facebook, so make sure to maximize the use of these. Don’t forget to make your content keyword-rich.