Running an online business isn’t as simple as one may think. With the many other businesses trying to make a name for themselves on the internet, being visible or building awareness for your site would be truly difficult, if not impossible, without the help of Search Engine Optimization.
Developing an online store isn’t just about impressive visuals or artsy design. Many online businesses unfortunately focus on this too much and use elements such as flash animations, which can actually slow down a user’s browser, or use color schemes that do not really send the right signals to shoppers.
Web design isn’t just about designing your website for your target audience. It is also important to design it for search engines – meaning designing it in a way that these search engines would take notice of your site and find your content to be deserving of a high ranking on their results pages.
With numerous studies proving that more and more people are now using their mobile phones to get on the web, and that people spend more and more time on their mobile phones to search, it is clear that mobile phones are on their way to becoming the primary way for people to access the internet.
We all know that Youtube reigns supreme when it comes to videos, whether you would like to watch them or share them. And indeed, why post your videos anywhere else when you can upload them on the most popular video-sharing site out there?
Facebook has definitely become not just a social media platform for individuals, but a great and effective marketing tool for businesses as well.
For businesses, especially start-up ones, it isn’t enough that you have a great product or service, with a state of the art website to boot. Unless people come across your website and find out about you, what’s the use?
Make no mistake about it, mobile apps are the new way to go if you’d like to propel your business to greater heights. With smart phones and tablets making it easier for users to access the internet anytime, anywhere, developing a mobile app for your business definitely makes it a great idea and one to seriously consider.
Though the concept of SEO and the results it can generate are indeed exciting, clients must keep in mind that it’s not going to be one simple and easy road.